You are receiving this email if we are providing website services for your business. We appreciate your continued support.
Now that many face-to-face marketing channels have been cut off, we encourage you to consider reevaluating your marketing budget for your digital spend well before next busy season starts. If you’re happy with the volume of leads you’re getting currently, then I’m thrilled for you, and you don’t really need to read the rest of this email. For those who want more leads from their digital presence, please keep reading.
Options for expanding your digital presence
In a survey we conducted with CPA Trendlines last year, both websites and social media were in the top five ways to find new clients. In the last few years, social has really blossomed and we’re seeing more and more clients becoming successful in their engagement and acquisition of new clients, especially on Facebook.
In addition, email marketing is one of the highest ROI marketing channels for those of you who have a client list. It’s a great way to stay in touch with clients when you can no longer visit them on a regular basis. And you can keep them informed of deadlines in an efficient, systematic way.
Last but not least, videos can make a real difference in your website search ranking. A recent study showed that having a video on a page elevates its ranking by 20%.
We suggest four action items for you to think about:
1. If you don’t already have social media with us, consider adding it or upgrading it.
Whether you do it yourself or choose one of our packages here https://acceleratorwebsites.com/pricing/social-media-package-pricing/, please add it to your marketing plan, especially during these Covid days. Your competitors are already there.
And just a heads up – the Social Media Starter package price will be going up for new clients only on September 1, 2020. If you already have this package, your monthly fee will not increase. I just did a cost analysis of that service and we’re actually below cost on it, so you’re getting an amazing deal.
2. If you have a good list of clients and prospects, consider adding newsletter services if you don’t already have it.
Our official newsletter services are here: https://acceleratornewsletters.com/. However, what’s not advertised anywhere is that clients with Web Pro packages and up can get our Done-for-You Newsletter package at a reduced price starting at $75 per month (for less than 500 contacts and includes Constant Contact Email software).
3. Add video (for accounting websites only not already on Video or Diamond Package).
Our team has really been hustling to provide you with relevant videos based on the issues your clients are going through now. We now have these stock videos available:
- Controller Services
- Bookkeeping Services
- Payroll Services
- Services for QuickBooks
- Tax Preparation and Planning
- Tax Resolution
- Advisory Services
- Resilience and Business Continuity – helping shuttered businesses survive
- Cash Flow Services
- Tax Audit Support
- Tax Resolution for Non-filers
- Tax Resolution for Late Payroll Taxes
You can get them in three ways:
- With the Diamond web package
- By choosing a monthly video subscription here: https://acceleratorvideos.com/.
- By purchasing them individually here: https://acceleratorvideos.com/accounting-videos/.
If you don’t have time to do them yourself, this is a great alternative.
4. Consider upgrading your web package to the next level if it’s relevant for you.
If you’re on Diamond, you’re already getting the highest level of service we have, so nothing to do here for you. But if you’re on Starter, Premium, Pro, or Platinum, you might want to consider going to the next level, especially if you want more leads.
Schedule Time with Me If You’d Like to Discuss Your Goals and Options
All clients are always welcome to schedule time with me to discuss your digital marketing goals and priorities. There is never a cost for this while you are a current client. https://go.oncehub.com/SandiLeyva
We very much want to help you reach your digital marketing goals during this challenging time, so please let us know how we can help.