We do recommend that you include at least one email address on your website. People who feel calling you is too intrusive will often email you instead. And if you have a form on your site, some people will still find it easier to email you.
So what should that email address be?
First, what should it NOT be? It should not be any of these:
@gmail.com
@yahoo.com
@aol.com
@earthlink.net
@comcast.net
I think you get the picture. It should not be any free email or one advertising your phone system. Instead, your email should always end in your domain name. The more exposure, the better!
Keep it simple….
If you’re a sole practitioner, it’s probably fine to use your own email address. For example, sandi@accountantsaccelerator.com.
If you have a team or don’t want your business email address to be listed on the site, you can set up one that is generic. A lot of people ask me what to name it. Here are my thoughts on that:
info@ gets too much spam because it’s a default that people guess.
We’ve seen some people start using
hello@. This is nice. I guess Texans could do a variation:
howdy@
Our favorites are:
help@
service@ and
support@.
We’ve also seen admin@ recently. It’s not our favorite, but it works. One that’s similar:
inquiries@.
Don’t use webmaster@ either. It dates your site and there could be a lot of spam.
You can also be creative. Use whatever greetings you want:
greetings@
chow@
ola@
talktome@
The most important thing is to set it up right, test it, and periodically look in your spam to make sure you haven’t missed any leads.
Should you worry about spam if you add your email address to your site?
It’s a decision you have to weigh for yourself. For me, I want new clients. I want them to contact me as easily as possible, and I don’t want to put anything in the way of that. I want to give them a choice among calling, emailing, scheduling an appointment with me, messaging me on Facebook or Twitter, using the chat feature, and more. The good news is spam filters have gotten a lot better recently.
Hope that answers some of your questions about what email to list on your site.
