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The Importance of Reviews

The Importance of Reviews

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your ProAdvisor page are simply the online version of referrals. That means they are critically important.

When strangers come to your site to check you out, testimonials and reviews are ways they can find out what other people’s experiences of working with you are like. So it just makes good online marketing sense to boost your online referrals, AKA reviews and testimonials.

One way to make it easy for clients to leave a review is to let us build you a post-a-review page. One of the first post-a-review pages I built was for Laura Madeira on her site here:

http://www.quick-training.com/postreview/

It simply provides links to all the places you’d like your clients to leave a review. Here are some places to consider:

1. Your Google Places page

Google Dallas CPA firm, scroll to underneath the map and locate McKinnon Patten in your results.

(Here’s a direct link to try; not sure if it will translate to your browser:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=dallas+CPA+firm&rflfq=1&rlha=0&tbm=lcl&rlfi=hd:;si:6663204330136733704 )

Google Map Screen Shot, The Importance of Reviews for Marketing your Accounting Website

If you were looking for a CPA firm, would you call the one with a 4.9 average rating or the ones with no reviews at all?

2. Your Intuit QuickBooks ProAdvisor profile.

It’s always a good idea to check to make sure your ProAdvisor profile is showing up in both search results and under the Find-A-ProAdvisor listing here:

https://proadvisor.intuit.com/search/index-standalone.html#/

It’s an even better idea to optimize it and ask clients to post their reviews of your QuickBooks work.

3. Directories like ThumbTack, Yelp, Angie’s List, and others

With so much competition, the best way to stand out is to have great reviews on these sites when you list your business.

Download our free guide here to learn eight essential components of lead-generating websites

4. Testimonial page on your own website

Hopefully you are regularly collecting testimonials from your clients and posting them on your site.

5. LinkedIn recommendations

Recommendations on LinkedIn can come from former employers, partners, trusted peers, and clients too. Take advantage of this and ask your most important contacts to take a few minutes and say some things about you.

Your Post-A-Review Page

If you want us to put together your Post-a-Review page, prioritize where you want to ask clients to leave their reviews, and email us (support@sandismith.com) with links to these review sources in priority order. Web Pro, Premium, and Platinum members, this is free. All others, we charge $75 per hour for updates.

One of the best ways to de-commoditize yourself is through reviews. We recommend sending a mass email twice a year to ask for testimonials and also adding it to your client onboarding or billing process, sending an individual request right after a first milestone. You may want to include your Post-a-Review website link on your invoice as well as your signature line.

If you need more clients, this is a great task to complete with high payback. Let us know how we can help.

Contact Us

Websites for Accounting Firms, CPAs, EAs, Bookkeepers, QuickBooks Consultants, and Small Businesses

Accelerator Websites is a division of Sandra L. Leyva, Inc.

1900 Preston Rd 267 PMB 95, Plano, TX 75093

972-985-9129

support@sandismith.com

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