Archive for the Reviews Category

It’s interesting: The first four letters of the word “testimonial” spell out “test.” And, in some ways, a testimonial can feel a lot like a test. After all, a good, strong testimonial can help your business succeed, while enough bad testimonials can require you to work harder

You wouldn’t want to run your business without referrals, right? In the online game, the equivalent of referrals is client reviews. You see them everywhere: Google-My-Business listings, on Yelp, on Facebook, and on Bing, to name a few.  To say they are important to your business’s profitability

When you’re serving hundreds – or perhaps even thousands of clients – it can happen. One of them, for whatever reason, had a bad experience with your services and they left a bad review on Google, Yelp, Facebook, or another directory site you were listed on. If

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials

It’s essential to the success of your website that you publish as many testimonials as you can. You get most of your business from referrals, and testimonials are the online equivalent of referrals. In marketing, we call this social proof. Social proof builds trust, and trust is

In the U.S., Thanksgiving is right around the corner, and this is the time when everyone turns their thoughts to gratitude. That makes November the perfect month to ask your clients for testimonials. It’s essential to the success of your website that you publish as many testimonials

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials and reviews are