Archive for the Content Marketing Category

There are many names for a branding guide: brand style guide, brand book, brand style book, to name a few. They all refer to a document that you create that describes how you want your brand to be communicated to the public. Large companies will have their

Which email address do you use for business purposes?  If it’s the email address of your business domain, then that’s the best answer. Let’s explore the dos and don’ts of email addresses and what they project to clients. Don’ts First, the don’ts. Here are some email addresses

You may have heard the term “metaverse” in news about Facebook rebranding to a new name, Meta. Or you may have been a sci-fi fan in the 1990s and read Neal Stephenson’s seminal novel Snow Crash, where the term was first coined. The metaverse is gaining steam,

Photography, charts, diagrams, and other images enhance your website and help readers visualize your message. Is it possible to capture accounting and tax in images beyond calculators and bar charts? Definitely. But there are some rules that need to be followed as well. The Best Images to

One of the most valuable assets of any business cannot be found on any balance sheet. It is a business’s list of customers and prospects. This can be names and addresses, but more often these days, it’s more valuable when it takes the form of a list

Adding content to your site is great for your business. It helps to educate clients. It allows them to get to know you and your communication style. In some cases, it can help to cut down on customer service expense. And it helps your site rank higher.

Competition is heating up in the tax and accounting profession. Every year, more individuals are doing their own taxes as the software gets better. New chains like Bench.com are grabbing more of the bookkeeping market, and Intuit has even joined the fray with its Live service. New

FAQ pages, or Frequently Asked Questions pages, were all the rage a decade ago. We stopped seeing them for a while. But they are hot again for three reasons: More searches are happening in Q&A format, whether typed in or via Voice search. Google will often dedicate

Every piece of content that validates your business as a “real” business help Google know that you’re taking this entrepreneurial thing seriously. Something that every site owner should have posted is a Term of Use (also called Terms of Service or Terms and Conditions) agreement. Please note