Using Images on Your Website

Photography, charts, diagrams, and other images enhance your website and help readers visualize your message. Is it possible to capture accounting and tax in images beyond calculators and bar charts? Definitely. But there are some rules that need to be followed as well. The Best Images to

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What Is a Lead Magnet and Do I Need One?

One of the most valuable assets of any business cannot be found on any balance sheet. It is a business’s list of customers and prospects. This can be names and addresses, but more often these days, it’s more valuable when it takes the form of a list

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FAQs Just Became Crazy Important

FAQ pages, or Frequently Asked Questions pages, were all the rage a decade ago. We stopped seeing them for a while. But they are hot again for three reasons: More searches are happening in Q&A format, whether typed in or via Voice search. Google will often dedicate

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Terms of Service on Your Site Boosts Rankings

Every piece of content that validates your business as a “real” business help Google know that you’re taking this entrepreneurial thing seriously. Something that every site owner should have posted is a Term of Use (also called Terms of Service or Terms and Conditions) agreement. Please note

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Your Website’s Photography

The photography that is used on your website is one of many elements that can help communicate what you and your business are about.  Ten years ago, the common thing to see was a picture of a calculator. But today, that’s not a good visual representation of

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Privacy Policies

Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you

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