Archive for the Content Marketing Category

The photography that is used on your website is one of many elements that can help communicate what you and your business are about.  Ten years ago, the common thing to see was a picture of a calculator. But today, that’s not a good visual representation of

Can you guess what the second most important page of your website is? It’s not your services pages. It’s not your home page; that’s the most important page. It’s not even your contact page. If you guessed your About page, you got it right. The reason you

Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you

One of the easiest times of the year to attract new clients is during busy season. If you want more clients, then let’s make sure your site is ready for 2017. Here is a quick checklist for you: 1. Up-to-date contact info Is your phone, fax, email

SlideShare.net is a highly overlooked social media site owned by LinkedIn. On SlideShare you can post presentations that send a message to potential clients about your business. It’s a great lead-generation opportunity that far too many accountants have ignored. If you have slide presentations that you’ve done,

Photos are a great way to further personalize your site, which helps you avoid looking like a commodity. Candid photos are great, but sometimes the best photos are planned. Here are some ideas to think about as you go about your workday, with a camera or smart

Busy season brings the opportunity for lots of potential new clients. If you want new business, then here are a couple of easy things to do to get your site in tip-top shape and to maximize the number of new prospects during the time of year when clients are