Your 2022 Marketing Goals

As we approach the new year, it’s a great idea to open your mind to new beginnings, new goals, and new things to try. This is especially true when it comes to marketing your business. Year-end is a perfect time of year to reflect on which marketing

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The Evolving CRM

A CRM is a system that helps you centralize marketing and customer communications with clients and prospects. It stands for Customer Relationship Management, and most of these systems are now in the cloud as web apps. What CRMs Do It’s amazing what CRMs can do these days.

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Cleaning Up an Email List

Hopefully, you are building a list of contacts that have given you permission to email them on a regular basis.  This can be done via a newsletter opt-in, free report opt-in, or simply a client list. As time goes on, your list will get larger, and many

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Email Statistics

Email is a great marketing channel, and surveys continually show that businesses can gain $40 in revenue for every $1 spent on email marketing. Let’s take a look at some statistics that you can track to evaluate your own email campaigns. List Size The most important metric

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Google Analytics: A Couple of How-To’s

Google Analytics (GA) is a free tool that anyone can use to find out more about their website traffic statistics. You can use your existing Google account to sign up for it at https://analytics.google.com/. Once you get it set up, this tool will track the number of

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Do You Know Your CAC?

Most accounting firms do not spend much in the way of marketing dollars to acquire new clients. This is because most clients are still acquired through referrals.  While it might cost a little to keep up referral relationships, the cost is still relatively low. When you begin

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Measuring Your Digital Activity

If you’re curious about what kind of traffic and activity you’ve had on your site, you’re in luck. We’ve spent much of 2018 building dashboards to make it more transparent and easier than ever to see your results.  It’s important to find out how you are doing

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Analyzing Your Website Traffic

Google Analytics is a free tool that you can use to analyze how many visitors your website has received and where they came from.  The way it works is Google assigns a code to each Google Analytics account that is set up. This code needs to be

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