Native advertising refers to an ad that blends in well with the platform content around it. It usually consists of content that is educational and valuable for the reader. Common examples include: Paid social media ads that are delivered in the newsfeed so that they look like
Read more →A free tool you can use to discover hidden gems about who lands on your web site is Google Search Console. It’s easy to set up and access. You should make sure your site is set up for Google Search Console any time you move your site
Read more →As we approach the new year, it’s a great idea to open your mind to new beginnings, new goals, and new things to try. This is especially true when it comes to marketing your business. Year-end is a perfect time of year to reflect on which marketing
Read more →If you’re in the accounting and/or tax industries, then you can’t afford to miss this complimentary webinar! Chances are, social media marketing is nothing new to you—at least, it shouldn’t be. Today, social media marketing ranks number three among the top marketing channels that both accounting and
Read more →A CRM is a system that helps you centralize marketing and customer communications with clients and prospects. It stands for Customer Relationship Management, and most of these systems are now in the cloud as web apps. What CRMs Do It’s amazing what CRMs can do these days.
Read more →Hopefully, you are building a list of contacts that have given you permission to email them on a regular basis. This can be done via a newsletter opt-in, free report opt-in, or simply a client list. As time goes on, your list will get larger, and many
Read more →Email is a great marketing channel, and surveys continually show that businesses can gain $40 in revenue for every $1 spent on email marketing. Let’s take a look at some statistics that you can track to evaluate your own email campaigns. List Size The most important metric
Read more →Google Analytics (GA) is a free tool that anyone can use to find out more about their website traffic statistics. You can use your existing Google account to sign up for it at https://analytics.google.com/. Once you get it set up, this tool will track the number of
Read more →Most accounting firms do not spend much in the way of marketing dollars to acquire new clients. This is because most clients are still acquired through referrals. While it might cost a little to keep up referral relationships, the cost is still relatively low. When you begin
Read more →If you’re curious about what kind of traffic and activity you’ve had on your site, you’re in luck. We’ve spent much of 2018 building dashboards to make it more transparent and easier than ever to see your results. It’s important to find out how you are doing
Read more →
