Email Statistics

Email is a great marketing channel, and surveys continually show that businesses can gain $40 in revenue for every $1 spent on email marketing. Let’s take a look at some statistics that you can track to evaluate your own email campaigns. List Size The most important metric

Read more

Google Analytics: A Couple of How-To’s

Google Analytics (GA) is a free tool that anyone can use to find out more about their website traffic statistics. You can use your existing Google account to sign up for it at https://analytics.google.com/. Once you get it set up, this tool will track the number of

Read more

Do You Know Your CAC?

Most accounting firms do not spend much in the way of marketing dollars to acquire new clients. This is because most clients are still acquired through referrals.  While it might cost a little to keep up referral relationships, the cost is still relatively low. When you begin

Read more

Measuring Your Digital Activity

If you’re curious about what kind of traffic and activity you’ve had on your site, you’re in luck. We’ve spent much of 2018 building dashboards to make it more transparent and easier than ever to see your results.  It’s important to find out how you are doing

Read more

Analyzing Your Website Traffic

Google Analytics is a free tool that you can use to analyze how many visitors your website has received and where they came from.  The way it works is Google assigns a code to each Google Analytics account that is set up. This code needs to be

Read more