You may be familiar with the lead generation concept of the funnel, where the lead generation process is described with a linear focus, moving prospects from awareness to engagement to conversion where they become customers. In 2020, HubSpot, a leading marketing software company, developed the concept of
Read more →If you’re in the accounting and/or tax industries, then you can’t afford to miss this complimentary webinar! Chances are, social media marketing is nothing new to you—at least, it shouldn’t be. Today, social media marketing ranks number three among the top marketing channels that both accounting and
Read more →For Platinum and Diamond Web Package clients: We have a new resource guide on life events: 43 Life Events That May Affect Your Taxes and Accounting. It’s a monster that will help with SEO and serve as the quarterly lead magnet. In a few weeks, a PDF version that
Read more →Every week, I love to take the BBC news quiz even though I fail miserably each time. If you’ve ever taken a quiz in a magazine, social post, or website, you know they can be irresistible. Why not use them in your business? The alluring part of
Read more →Are you shy? Do you consider yourself to be a private person? Do you hate marketing because you feel exposed and prefer not to be the center of attention? If so, you are not alone. But if you are also an entrepreneur or partner, you are probably
Read more →For Diamond and Platinum Web Package clients: We have a new quarterly lead magnet on internal control titled 88 Ways to Safeguard Your Business. You can see the sample here: https://websample1.com/88-ways-to-safeguard-your-business/ Action Requested If you’d like our team to add this to your website, please reply YES. We
Read more →While we’re working like crazy on your SEO, there are some things you can do to help us get additional traffic to your site. 1. Add your website address to these places, and be sure to use the https:// version of the URL. a. Signature block in
Read more →With over one billion websites on the Internet today, the competition for attention is stronger than it’s ever been and is only growing stronger every day. It can be overwhelming, but don’t give up! There are hundreds of things you can do to boost your visibility. First,
Read more →Want as much traffic as possible going to your website? Check all of these items off the list to ensure maximum lead generation for your site. Is your website phone correct in all places? Header, footer, contact page. Do you answer the phone if you don’t recognize
Read more →Although sometimes it may not seem like it, Google is not the only search engine in town. In 2017, Bing (actually Microsoft sites) held 22 percent of the search market share in the United States. That’s enough searches to pay attention to or at least be curious
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