Monitoring Your Brand and Your Name Online

What are people saying about your brand? The easiest way to instantly find out is to do a Google search. Start with your business name to see what comes up.  If no one else has your business name, you should see the following results: Your website. Your

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Long Tail Is In, Pareto Is Out

What does statistics have to do with websites?  Everything. You’ve probably heard of the 80/20 rule, the Pareto principle.  For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients.  That’s the 80/20 rule. With internet marketing, some experts

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Rich Answers

Rich Answers Have you ever asked Google a question and gotten a box near the top of the search results page that gave you an answer?  If so, that’s called a rich answer.  They are becoming more and more common, and there are many forms that they

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Ranking Higher with Google Maps

Here’s a short, quick tip about Google Maps and how it can boost your rankings in the search engines. For those of you who have an office outside your home, we recommend adding a Google Map graphic to your site.  Here is an example of one in

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Boost Search Rankings with External Links

Search engine target

One of the many ways you can boost search rankings for your site is to have other sites link to your site. In some cases, you’ll need to build profiles, collect reviews, or write articles, so you’ll need to decide how much time you want to spend

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Domain Name Tips

I get asked about domain names all the time, so I’ve compiled a list of tips for you on domain names that may save you some money. Here they are, in no particular order: When aging is valuable If you have a domain that has been used

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