Long Tail Is In, Pareto Is Out

What does statistics have to do with websites?  Everything. You’ve probably heard of the 80/20 rule, the Pareto principle.  For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients.  That’s the 80/20 rule. With internet marketing, some experts

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Secure Websites

One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the

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The Importance of Reviews

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials

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Instagram

Instagram is a fun social media platform to add to your growing social media presence. It’s primarily a mobile-based app designed to share photos and videos with others in the network. With Instagram, you can follow people and people will follow you. Posting consists of posting photos

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Privacy Policies

Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you

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Pinterest

If you are already on LinkedIn, Facebook, and Twitter and are looking to expand your social media presence, then Pinterest for Business is one platform to strongly consider. Pinterest has about the same number of users as LinkedIn and is perfect for CPAs, accountants, and bookkeepers. Pinterest

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