In marketing, ephemeral content is content that is temporary. It disappears after a certain time period, usually 24 hours. Certain social media platforms support ephemeral content, namely Snapchat, Facebook, and Instagram. Ephemeral content was first created as a concept in 2011, so it’s relatively new. Examples of
Read more →Native advertising refers to an ad that blends in well with the platform content around it. It usually consists of content that is educational and valuable for the reader. Common examples include: Paid social media ads that are delivered in the newsfeed so that they look like
Read more →You may be familiar with the lead generation concept of the funnel, where the lead generation process is described with a linear focus, moving prospects from awareness to engagement to conversion where they become customers. In 2020, HubSpot, a leading marketing software company, developed the concept of
Read more →There are many names for a branding guide: brand style guide, brand book, brand style book, to name a few. They all refer to a document that you create that describes how you want your brand to be communicated to the public. Large companies will have their
Read more →You might think it’s not easy finding images to use in social media that are relevant for accounting and tax. After all, how many pictures can we post of us sitting at our desks working on spreadsheets that we can’t show because they need to stay confidential?
Read more →For Pro and Up Web Package clients: I wrote a blog post about the benefits of filing an extension. While you might initially think this is only tax-related, it is also accounting-related because it provides more time for clean-up work. Here’s a sample of the blog: https://websample1.com/the-benefits-of-filing-for-an-automatic-extension-of-time-to-file-your-income-tax-return/
Read more →Which email address do you use for business purposes? If it’s the email address of your business domain, then that’s the best answer. Let’s explore the dos and don’ts of email addresses and what they project to clients. Don’ts First, the don’ts. Here are some email addresses
Read more →A free tool you can use to discover hidden gems about who lands on your web site is Google Search Console. It’s easy to set up and access. You should make sure your site is set up for Google Search Console any time you move your site
Read more →For Pro and Up Web Package clients: I wrote a blog post about the processing delays at the IRS so you can more easily communicate client expectations for this tax season. Here’s a sample of the blog: https://websample1.com/processing-delays-and-backlogs-at-the-irs/ Action Requested If you’d like our team to add
Read more →You may have heard the term “metaverse” in news about Facebook rebranding to a new name, Meta. Or you may have been a sci-fi fan in the 1990s and read Neal Stephenson’s seminal novel Snow Crash, where the term was first coined. The metaverse is gaining steam,
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