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Analyzing Your Website Traffic

Google Analytics is a free tool that you can use to analyze how many visitors your website has received and where they came from.  The way it works is Google assigns a code to each Google Analytics account that is set up. This code needs to be

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Long Tail Is In, Pareto Is Out

Long Tail Is In, Pareto Is Out What does statistics have to do with websites?  Everything. You’ve probably heard of the 80/20 rule, the Pareto principle.  For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients.  That’s the

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Secure Websites

One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the

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The Importance of Reviews

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials

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Easy Free Text Graphics

In the last few years, it’s become more and more important to go visual on social media. That means getting access to pictures you can use. One site that makes it easy to create graphics with sayings or quotes is Get Stencil. You can find them at

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The Second Most Important Page on Your Website

Can you guess what the second most important page of your website is? It’s not your services pages. It’s not your home page; that’s the most important page. It’s not even your contact page. If you guessed your About page, you got it right. The reason you

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Testimonials – Important Social Proof

It’s essential to the success of your website that you publish as many testimonials as you can. You get most of your business from referrals, and testimonials are the online equivalent of referrals. In marketing, we call this social proof. Social proof builds trust, and trust is

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Instagram

Instagram is a fun social media platform to add to your growing social media presence. It’s primarily a mobile-based app designed to share photos and videos with others in the network. With Instagram, you can follow people and people will follow you. Posting consists of posting photos

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Adding an Opt-in Form to Your Website

It’s fun when a prospect calls you and tells you they are visiting your website and want to sign up for your services. It definitely happens. But these cases are only three percent on average (according to some sources) of the volume of people who visit your

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Privacy Policies

Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you

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