It’s essential to the success of your website that you publish as many testimonials as you can. You get most of your business from referrals, and testimonials are the online equivalent of referrals. In marketing, we call this social proof. Social proof builds trust, and trust is
Read more →Instagram is a fun social media platform to add to your growing social media presence. It’s primarily a mobile-based app designed to share photos and videos with others in the network. With Instagram, you can follow people and people will follow you. Posting consists of posting photos
Read more →It’s fun when a prospect calls you and tells you they are visiting your website and want to sign up for your services. It definitely happens. But these cases are only three percent on average (according to some sources) of the volume of people who visit your
Read more →Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you
Read more →If you are already on LinkedIn, Facebook, and Twitter and are looking to expand your social media presence, then Pinterest for Business is one platform to strongly consider. Pinterest has about the same number of users as LinkedIn and is perfect for CPAs, accountants, and bookkeepers. Pinterest
Read more →NAP in SEO stands for Name, Address, and Phone number. In the last few years, Google has been placing more and more emphasis on the importance of NAP in search results rankings. What can you do to help this aspect of search? Here are a few tips:
Read more →AMP stands for Accelerated Mobile Pages and it’s a pretty hot initiative at Google. It also impacts your SEO, so that’s why we care about it. The AMP project is designed to help web pages load faster on mobile devices. As of this writing, the plugin supports
Read more →Rich Answers Have you ever asked Google a question and gotten a box near the top of the search results page that gave you an answer? If so, that’s called a rich answer. They are becoming more and more common, and there are many forms that they
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You might have read that more and more people are searching for information via their smartphones and tablets than ever before. This trend is fast-growing and steep. And it affects your website. In May 2015, mobile searches outnumbered desktop searches for the first time. Today, it’s estimated
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Here are five marketing and five back-office tips for speakers and other owners of small businesses. First the marketing tips: Ninjaoutreach.com for influencer marketing Need to find guests for your radio show, blog, or podcast? Or, do you want to be a guest to spread your message?
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