Google Analytics (GA) is a free tool that anyone can use to find out more about their website traffic statistics. You can use your existing Google account to sign up for it at https://analytics.google.com/. Once you get it set up, this tool will track the number of
Read more →Position Zero is a term related to search engine optimization. In Google, when you enter keywords to search for something, a search results page is displayed. The search results page contains many components to it. Position Zero is a term that describes the very top of the
Read more →Remarketing is a very effective way of staying in front of people who have seen your brand by visiting your website but didn’t take further action, as in they didn’t contact you or purchase from you. Once a visitor has visited your website, you can show that
Read more →Adding content to your site is great for your business. It helps to educate clients. It allows them to get to know you and your communication style. In some cases, it can help to cut down on customer service expense. And it helps your site rank higher.
Read more →Google has people called search quality raters who evaluate sites based on guidelines. A rater can give a site a quality score based on these guidelines. If the score is high, the site has the potential to rank higher. If the score is low, the site will
Read more →Accountant’s Accelerator and CPA Trendlines conducted a survey in 2019 where we asked how satisfied accountants were with their marketing efforts. Out of 12 responses, a disproportionate number of accountants rated their satisfaction just below average, at 5.25 on a scale from 1 to 11 where 6
Read more →This advice is probably one of the most frequent pieces of advice I’ve given out in the last 20 years, and it flies in the face of how most other marketers do business: One of the most important things you need to do in your marketing is
Read more →If you work at home and don’t have a physical office that clients visit, then a change that Google made about six months ago may impact you. It used to be that there was a checkbox that said something like “Hide this address.” That checkbox is no
Read more →Competition is heating up in the tax and accounting profession. Every year, more individuals are doing their own taxes as the software gets better. New chains like Bench.com are grabbing more of the bookkeeping market, and Intuit has even joined the fray with its Live service. New
Read more →You wouldn’t want to run your business without referrals, right? In the online game, the equivalent of referrals is client reviews. You see them everywhere: Google-My-Business listings, on Yelp, on Facebook, and on Bing, to name a few. To say they are important to your business’s profitability
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