I cannot tell you how many people express their concern about getting so many leads from their marketing that they are afraid that they won’t be able to handle the volume. You’re not alone if you worry that your marketing might deliver more clients than you have
Read more →One of the most valuable assets of any business cannot be found on any balance sheet. It is a business’s list of customers and prospects. This can be names and addresses, but more often these days, it’s more valuable when it takes the form of a list
Read more →This might seem to be a very basic question, but it’s important to examine so that you get the best results from your marketing investment. A marketing campaign is a multi-pronged approach to reaching a marketing goal that you’ve set for your business. It’s one of the
Read more →On October 15, 2020, Google held an event called SearchOn where they announced several new Search features. Many of these changes are powered by advanced AI. Here is a run-down of their news. BERT BERT is now rolled out to almost every English search query. BERT helps
Read more →When you log into Facebook, you can’t miss the Stories that are at the top of your feed. And that’s the whole point of Stories. They can get you a crazy amount of visibility. Facebook Stories are very short videos that you can create and post. When
Read more →Email is a great marketing channel, and surveys continually show that businesses can gain $40 in revenue for every $1 spent on email marketing. Let’s take a look at some statistics that you can track to evaluate your own email campaigns. List Size The most important metric
Read more →For Web clients: We have a new Services web page on Forensic Accounting. You can view it here: http://websample1.com/forensic-accounting-services/ If you offer this service and want the page posted to your website, please REPLY back and say Yes. We appreciate your business and hope you are staying
Read more →Google Analytics (GA) is a free tool that anyone can use to find out more about their website traffic statistics. You can use your existing Google account to sign up for it at https://analytics.google.com/. Once you get it set up, this tool will track the number of
Read more →We have three new announcements regarding our social media package services: 1. Instagram add-on. Instagram posting is not currently included in the Social Media Starter package for cost reasons, but we realize Instagram is an important channel, and some of you don’t want to go up to
Read more →This message is for web clients that have a licensed CPA firm registered with their State CPA Board / Governing Agency. Our apologies for the interruption if you do not fall in this category. The AICPA and CPA.com have control over the purchase and distribution of the
Read more →