Adding content to your site is great for your business. It helps to educate clients. It allows them to get to know you and your communication style. In some cases, it can help to cut down on customer service expense. And it helps your site rank higher.
Read more →Google has people called search quality raters who evaluate sites based on guidelines. A rater can give a site a quality score based on these guidelines. If the score is high, the site has the potential to rank higher. If the score is low, the site will
Read more →Accountant’s Accelerator and CPA Trendlines conducted a survey in 2019 where we asked how satisfied accountants were with their marketing efforts. Out of 12 responses, a disproportionate number of accountants rated their satisfaction just below average, at 5.25 on a scale from 1 to 11 where 6
Read more →This advice is probably one of the most frequent pieces of advice I’ve given out in the last 20 years, and it flies in the face of how most other marketers do business: One of the most important things you need to do in your marketing is
Read more →If you work at home and don’t have a physical office that clients visit, then a change that Google made about six months ago may impact you. It used to be that there was a checkbox that said something like “Hide this address.” That checkbox is no
Read more →Competition is heating up in the tax and accounting profession. Every year, more individuals are doing their own taxes as the software gets better. New chains like Bench.com are grabbing more of the bookkeeping market, and Intuit has even joined the fray with its Live service. New
Read more →You wouldn’t want to run your business without referrals, right? In the online game, the equivalent of referrals is client reviews. You see them everywhere: Google-My-Business listings, on Yelp, on Facebook, and on Bing, to name a few. To say they are important to your business’s profitability
Read more →Most accounting firms do not spend much in the way of marketing dollars to acquire new clients. This is because most clients are still acquired through referrals. While it might cost a little to keep up referral relationships, the cost is still relatively low. When you begin
Read more →Just in time for tax season, we’ve written 4 new tax resolution services pages that are available for those of you who do taxes and want to focus more on tax representation. The pages are: Help with your IRS Audit: http://websample1.com/help-with-your-irs-audit/ Filing Prior Years Returns: http://websample1.com/nonfilers/ Owing the IRS
Read more →For Platinum and Diamond Website package clients only: Part of your web package includes the enhancement of your Google Business (GMB) Listing. In order to be able to update it on a regular basis we need you to take action: If you have already claimed your GMB
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