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Blog

Monitoring Your Brand and Your Name Online

What are people saying about your brand? The easiest way to instantly find out is to do a Google search. Start with your business name to see what comes up.  If no one else has your business name, you should see the following results: Your website. Your

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Sitemaps and Navigation

A new feature we’ve added this year to your site is a sitemap. The bots that crawl web pages and index them for Google, Bing, and other search engines love having the presence of a sitemap on a site. A sitemap is simply a web page that

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Your Website’s Photography

Professional photo camera holded by man photographer who taking photos of beautiful young woman in park[/caption]The photography that is used on your website is one of many elements that can help communicate what you and your business are about.  Ten years ago, the common thing to see

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The Speed of Your Site

How fast your page loads has been important for a long time. It impacts three major things: whether people hang around while your page loads, your Google search rankings, and the mobile user experience. The bottom line is that if you page loads in under five seconds,

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Where to Get More Digital Leads for Your Accounting Business

If you attended QuickBooks Connect in November 2017, you might remember that the winner of the Firm of the Future contest announced that his bookkeeping firm generated 85 percent of their new clients directly from digital channels. If you’re looking for online leads, it’s entirely possible to

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How Your Social Media Accounts Affect Your Site’s Search Ranking

The details of Google’s search algorithm – how sites are ranked in search results – will never fully be public information. But those of us who are responsible for clients’ SEO (search engine optimization) results do continuously follow experts in the industry and the breadcrumbs that Google

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Analyzing Your Website Traffic

Hipster businessman working on digital virtual screen and business strategy as concept, isolated on black background[/caption]Google Analytics is a free tool that you can use to analyze how many visitors your website has received and where they came from.  The way it works is Google assigns a

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Long Tail Is In, Pareto Is Out

What does statistics have to do with websites?  Everything. You’ve probably heard of the 80/20 rule, the Pareto principle.  For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients.  That’s the 80/20 rule. With internet marketing, some experts

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Secure Websites

One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the

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The Importance of Reviews

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials

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