From Funnel to Flywheel: New Trends in Lead Generation

You may be familiar with the lead generation concept of the funnel, where the lead generation process is described with a linear focus, moving prospects from awareness to engagement to conversion where they become customers. In 2020, HubSpot, a leading marketing software company, developed the concept of

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What Makes a Good Social Media Graphic?

You might think it’s not easy finding images to use in social media that are relevant for accounting and tax. After all, how many pictures can we post of us sitting at our desks working on spreadsheets that we can’t show because they need to stay confidential?

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New Blog Post – The Benefits of Filing for an Automatic Extension of Time to File Your Income Tax Return

For Pro and Up Web Package clients: I wrote a blog post about the benefits of filing an extension. While you might initially think this is only tax-related, it is also accounting-related because it provides more time for clean-up work. Here’s a sample of the blog: https://websample1.com/the-benefits-of-filing-for-an-automatic-extension-of-time-to-file-your-income-tax-return/

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What Does Your Email Address Say About You?

Which email address do you use for business purposes?  If it’s the email address of your business domain, then that’s the best answer. Let’s explore the dos and don’ts of email addresses and what they project to clients. Don’ts First, the don’ts. Here are some email addresses

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New Blog Post – Processing Delays and Backlogs at the IRS

For Pro and Up Web Package clients: I wrote a blog post about the processing delays at the IRS so you can more easily communicate client expectations for this tax season. Here’s a sample of the blog: https://websample1.com/processing-delays-and-backlogs-at-the-irs/ Action Requested If you’d like our team to add

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What Exactly Is the Metaverse?

You may have heard the term “metaverse” in news about Facebook rebranding to a new name, Meta. Or you may have been a sci-fi fan in the 1990s and read Neal Stephenson’s seminal novel Snow Crash, where the term was first coined. The metaverse is gaining steam,

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New Lead Magnet – Guide to Understanding Accounting Software

For Platinum and Diamond Web Package clients: I’ve written this quarter’s lead magnet on accounting software with an emphasis on add-on software. Here’s a sample of the blog: https://websample1.com/a-quick-guide-to-understanding-accounting-software/ Action Requested If you’d like our team to add this lead magnet to the Guides section of your

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What Makes a Great Headshot Photo for Your Website?

Every business should have a headshot photo of the founder, the executives, and as many team members as possible. Customers do business with people, not organizations. Your portrait photo on your About web page is likely the first glimpse a prospective client sees of you.  Here are

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