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Blog

The Speed of Your Site

How fast your page loads has been important for a long time. It impacts three major things: whether people hang around while your page loads, your Google search rankings, and the mobile user experience. The bottom line is that if you page loads in under five seconds,

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Where to Get More Digital Leads for Your Accounting Business

If you attended QuickBooks Connect in November 2017, you might remember that the winner of the Firm of the Future contest announced that his bookkeeping firm generated 85 percent of their new clients directly from digital channels. If you’re looking for online leads, it’s entirely possible to

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How Your Social Media Accounts Affect Your Site’s Search Ranking

The details of Google’s search algorithm – how sites are ranked in search results – will never fully be public information. But those of us who are responsible for clients’ SEO (search engine optimization) results do continuously follow experts in the industry and the breadcrumbs that Google

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Analyzing Your Website Traffic

Google Analytics is a free tool that you can use to analyze how many visitors your website has received and where they came from.  The way it works is Google assigns a code to each Google Analytics account that is set up. This code needs to be

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Long Tail Is In, Pareto Is Out

Long Tail Is In, Pareto Is Out What does statistics have to do with websites?  Everything. You’ve probably heard of the 80/20 rule, the Pareto principle.  For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients.  That’s the

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Secure Websites

One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the

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The Importance of Reviews

You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials

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Easy Free Text Graphics

In the last few years, it’s become more and more important to go visual on social media. That means getting access to pictures you can use. One site that makes it easy to create graphics with sayings or quotes is Get Stencil. You can find them at

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The Second Most Important Page on Your Website

Can you guess what the second most important page of your website is? It’s not your services pages. It’s not your home page; that’s the most important page. It’s not even your contact page. If you guessed your About page, you got it right. The reason you

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Testimonials – Important Social Proof

It’s essential to the success of your website that you publish as many testimonials as you can. You get most of your business from referrals, and testimonials are the online equivalent of referrals. In marketing, we call this social proof. Social proof builds trust, and trust is

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