If you’re curious about what kind of traffic and activity you’ve had on your site, you’re in luck. We’ve spent much of 2018 building dashboards to make it more transparent and easier than ever to see your results. It’s important to find out how you are doing so you can see what’s working, what’s not and what else you can do about it.
Here are some metrics you can find regarding your digital marketing activity.
SEO
For Pro packages and up, you might be shocked to find out how much time we spend behind the scenes optimizing your site. Here are some items we track:
- SEMrush site audit score. This is a technical SEO score that gives us guidance on what to fix in your site code. A good score depends on your site’s size. On average, 85% or better is a good score. Find this in your SEMrush dashboard.
- SEO refresh. We customize your SEO based on your ideal client persona and your geography. We usually do this about a week after we’ve gone live with your new site. If you’ve been with us a whole, check with us; we’re happy to give your site another refresh. This is a yes/no metric.
- Are you ranking for the right cities and keywords? This metric is the position of your ranking for certain keyword phrases. Find it in your SEMrush dashboard.
Reputation
What do your clients think of your services and products? The best metric for this is online reviews: how many do you have, and what is your average review score. The places where you can have reviews include:
- Google my Business
- Yelp
- Bing
- Directory sites (QuickBooks Find-a-ProAdvisor)
- Contract sites (Upwork, Thumbtack)
- Website
In each of these places, count the number of reviews and your average rating to get an idea of where you need to fill in some gaps. If you don’t have reviews, you MUST ask your clients to post them for you.
Web contact form leads and calls
We’ve set up a database of contacts you’ve received from your contact form on your web site. You can look in your WordPress (the plugin is Flamingo) or ask us to show them to you. You’ll want to track how many leads you get from your website, and one way to do this is to set up goals in Google Analytics. We’ll cover how to do this in another article.
Google Analytics
In Google Analytics, you can track your organic and paid traffic volume along with so much more.
Directory listings
Are you getting traffic from your directory listings? In our Yext dashboard, Platinum and up clients can see the visits and activities on their Google My Business page, Yelp, and Bing.
Social media activity
Are you popular on social media? Keep count of the number of Facebook business page likes, LinkedIn page followers, and Twitter followers you have.
Content development
I saved the big one for last. If the numbers you’ve pulled above are lacking, the best way to juice them up is to create new, original content. Google loves this and will get your site ranking higher for it. Here are some stats to measure your rating with content:
Date of last blog post:
Any content on your site with old dates? (if yes, call us immediately to get it removed)
Quantity of original content:
Do you have a lead magnet?
These questions will help you hone in on what you need to do to build additional traffic to your site. And, for Pro and up clients, we’ll put together a web activity sheet just for you, based on the services you have with us. Plus, we’ll give you suggestions on what you need to do next, whether we can help, and how much time and cost it will take.