If you are already on LinkedIn, Facebook, and Twitter and are looking to expand your social media presence, then Pinterest for Business is one platform to strongly consider. Pinterest has about the same number of users as LinkedIn and is perfect for CPAs, accountants, and bookkeepers.

Pinterest is a social media site that allows users to create “boards” (like a bulletin board) and add pictures and videos to it that they like from anywhere on the web. You might think of Pinterest as this girly site with pictures of shoes and accessories, but it’s far more business-savvy than that.

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Pinterest is a fantastic way to show off lots of business-related items:

• How-to videos on QuickBooks tips, tax tips, bookkeeping tips, and more. For some, it can be much easier to send clients to your Pinterest board full of video tips than it is to post video on your website. Doing both is just icing on the SEO cake.
• Photos of your work life with your employees, clients, and more
• Photos of you at an accounting convention
• Box shots or logos of accounting products you sell
• Local pictures of your clients’ businesses, local scenery or tourist highlights
• Recommend list of books, websites, or blogs
• Photos of your favorite technology gadgets

In the last 18 months or so, rich content that is high-utility such as how-to videos have become more important for client satisfaction and retention. Pinterest’s accessibility lends itself to posting this type of content.

Check out our Pinterest page here: https://www.pinterest.com/sandileyva/. And notice that we have your websites listed on our portfolio board. It’s just another way we can give you more exposure. Follow us while you’re here, and then go and create your own account by starting here: https://business.pinterest.com/en