One of the most important concepts in SEO may be one you’ve never heard of: structured markup. It’s something that happens behind the scenes. It doesn’t affect the look of your site but it does affect how Google search engines see your data. Structured markup is a
Read more →How fast your page loads has been important for a long time. It impacts three major things: whether people hang around while your page loads, your Google search rankings, and the mobile user experience. The bottom line is that if you page loads in under five seconds,
Read more →One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the
Read more →NAP in SEO stands for Name, Address, and Phone number. In the last few years, Google has been placing more and more emphasis on the importance of NAP in search results rankings. What can you do to help this aspect of search? Here are a few tips:
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AMP stands for Accelerated Mobile Pages and it’s a pretty hot initiative at Google. It also impacts your SEO, so that’s why we care about it. The AMP project is designed to help web pages load faster on mobile devices. As of this writing, the plugin supports
Read more →You might have read that more and more people are searching for information via their smartphones and tablets than ever before. This trend is fast-growing and steep. And it affects your website. In May 2015, mobile searches outnumbered desktop searches for the first time. Today, it’s estimated
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