On August 1, 2018, Google updated its search algorithm which impacted how many websites rank in their search results. It affected finance and accounting sites tremendously; your site may have been affected positively, negatively, or not at all. Finance and accounting sites impact a customer’s money situation
Read more →Just one update and one new feature to tell you about this month. After Tax Season Keyword Focus If you’ve had us focus on tax client acquisition via your site’s title tags, you may want to ask us to change your focus now to acquiring monthly accounting
Read more →Hi, As a current monthly web client, we wanted to let you know of another set of improvements we’ve made to your site while you’ve been busy with busy season work. Mobile Page We’ve added a new mobile page to encourage clients to go mobile with their
Read more →To our current social media package clients: We’re in the process of re-vamping our packages to reflect changes in social media platforms. Instagram is a channel that has become very effective for many businesses and brands. We’re adding it at no extra charge. If you have a
Read more →FAQ pages, or Frequently Asked Questions pages, were all the rage a decade ago. We stopped seeing them for a while. But they are hot again for three reasons: More searches are happening in Q&A format, whether typed in or via Voice search. Google will often dedicate
Read more →One of the most important concepts in SEO may be one you’ve never heard of: structured markup. It’s something that happens behind the scenes. It doesn’t affect the look of your site but it does affect how Google search engines see your data. Structured markup is a
Read more →As a current monthly web client, we wanted to let you know of the improvements we’ve made to your site while you’ve been busy with busy season work. Home Page Title We’ve added a page title to your home page which is a summary of what your
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Every thought leader, influencer, and mentor should understand how their information is displayed online Google your name. What comes up? If you’re one of the lucky few, a knowledge panel shows up on the right side of the search results page. Here’s what mine looks like –
Read more →When you’re serving hundreds – or perhaps even thousands of clients – it can happen. One of them, for whatever reason, had a bad experience with your services and they left a bad review on Google, Yelp, Facebook, or another directory site you were listed on. If
Read more →I’ve updated the copy on one service page, previously Outsourced Controller. You can see the new page here using theme #1: http://websample1.com/services-page/accounting-services/ The longer copy is to help you rank higher in Google search results. It can also help to clarify what you do for clients. Action
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