Archive for the Marketing Research Category

I cannot tell you how many people express their concern about getting so many leads from their marketing that they are afraid that they won’t be able to handle the volume.  You’re not alone if you worry that your marketing might deliver more clients than you have

This might seem to be a very basic question, but it’s important to examine so that you get the best results from your marketing investment. A marketing campaign is a multi-pronged approach to reaching a marketing goal that you’ve set for your business. It’s one of the

Remarketing is a very effective way of staying in front of people who have seen your brand by visiting your website but didn’t take further action, as in they didn’t contact you or purchase from you. Once a visitor has visited your website, you can show that

Google has people called search quality raters who evaluate sites based on guidelines. A rater can give a site a quality score based on these guidelines. If the score is high, the site has the potential to rank higher. If the score is low, the site will

Accountant’s Accelerator and CPA Trendlines conducted a survey in 2019 where we asked how satisfied accountants were with their marketing efforts. Out of 12 responses, a disproportionate number of accountants rated their satisfaction just below average, at 5.25 on a scale from 1 to 11 where 6

This advice is probably one of the most frequent pieces of advice I’ve given out in the last 20 years, and it flies in the face of how most other marketers do business: One of the most important things you need to do in your marketing is

Websites. Networking. Social Media. Direct Mail. Chat Bots. Events. Google Ads. Blogging. Open Houses. Newsletters. Trade Shows. Speaking. Remarketing. Messaging. Cold Calling. And that’s just the beginning. Today, there’s an endless list of places to find clients, but your time and resources are limited. What’s working? What’s

If you haven’t seen me at some of the accounting conferences lately, it’s because I have my hands full keeping up with digital marketing and attending those conferences these days. I have to go outside the accounting industry to stay up-to-date with marketing since our industry is