What does statistics have to do with websites? Everything. You’ve probably heard of the 80/20 rule, the Pareto principle. For example, it might be true that 80 percent of your revenue comes from 20 percent of your clients. That’s the 80/20 rule. With internet marketing, some experts
Read more →One of the things Google looks at when ranking search engines is whether the site is secure. You can tell if a site is secure by looking at your browser’s address bar. Secure sites show a lock and the word “Secure” or their company name before the
Read more →You know how important referrals are to your business. Testimonials and client reviews on sites like Google Places and your QuickBooks ProAdvisor page are simply the online version of referrals. That means they are critically important. When strangers come to your site to check you out, testimonials
Read more →In the last few years, it’s become more and more important to go visual on social media. That means getting access to pictures you can use. One site that makes it easy to create graphics with sayings or quotes is Get Stencil. You can find them at
Read more →I am delighted to announce a new feature called Push Notifications for all Platinum sites. Push notifications are those popup rectangles you see in the bottom right corner of your screen. You may have seen them from Facebook, Skype, or another site you’ve allowed notifications for. You’re
Read more →I’ve written a new Resources web page that is available for all levels of the monthly web packages. It includes links for tax tools and small business sites. You can see an sample of the page here using theme #1: https://websample1.com/resources/ You’ve asked me in the past
Read more →Can you guess what the second most important page of your website is? It’s not your services pages. It’s not your home page; that’s the most important page. It’s not even your contact page. If you guessed your About page, you got it right. The reason you
Read more →It’s essential to the success of your website that you publish as many testimonials as you can. You get most of your business from referrals, and testimonials are the online equivalent of referrals. In marketing, we call this social proof. Social proof builds trust, and trust is
Read more →Instagram is a fun social media platform to add to your growing social media presence. It’s primarily a mobile-based app designed to share photos and videos with others in the network. With Instagram, you can follow people and people will follow you. Posting consists of posting photos
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It’s fun when a prospect calls you and tells you they are visiting your website and want to sign up for your services. It definitely happens. But these cases are only three percent on average (according to some sources) of the volume of people who visit your
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