Every website should include several legal components, and one of these is a privacy policy. Especially if you collect personal or private financial data, sending your clients a privacy policy once a year is a matter of law. If you collect personal information on your website, you
Read more →If you are already on LinkedIn, Facebook, and Twitter and are looking to expand your social media presence, then Pinterest for Business is one platform to strongly consider. Pinterest has about the same number of users as LinkedIn and is perfect for CPAs, accountants, and bookkeepers. Pinterest
Read more →NAP in SEO stands for Name, Address, and Phone number. In the last few years, Google has been placing more and more emphasis on the importance of NAP in search results rankings. What can you do to help this aspect of search? Here are a few tips:
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AMP stands for Accelerated Mobile Pages and it’s a pretty hot initiative at Google. It also impacts your SEO, so that’s why we care about it. The AMP project is designed to help web pages load faster on mobile devices. As of this writing, the plugin supports
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Rich Answers Have you ever asked Google a question and gotten a box near the top of the search results page that gave you an answer? If so, that’s called a rich answer. They are becoming more and more common, and there are many forms that they
Read more →You might have read that more and more people are searching for information via their smartphones and tablets than ever before. This trend is fast-growing and steep. And it affects your website. In May 2015, mobile searches outnumbered desktop searches for the first time. Today, it’s estimated
Read more →Here are five marketing and five back-office tips for speakers and other owners of small businesses. First the marketing tips: Ninjaoutreach.com for influencer marketing Need to find guests for your radio show, blog, or podcast? Or, do you want to be a guest to spread your message?
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A great way to reduce email, track client receipt of documents, and streamline workflow is by using a client portal. Think of all the paperwork that occurs between you and your clients, vendors, and imagine moving all of those documents out of email and into a clean,
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Here’s a short, quick tip about Google Maps and how it can boost your rankings in the search engines. For those of you who have an office outside your home, we recommend adding a Google Map graphic to your site. Here is an example of one in
Read more →How to Use Social Media to Increase Your Search Rankings There are two main reasons to be active in social media. One is to build your reputation as a professional so that your business is visible to prospects that need your services. The other main reason which
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