Archive for the Social Media Category

In marketing, ephemeral content is content that is temporary. It disappears after a certain time period, usually 24 hours. Certain social media platforms support ephemeral content, namely Snapchat, Facebook, and Instagram. Ephemeral content was first created as a concept in 2011, so it’s relatively new. Examples of

You might think it’s not easy finding images to use in social media that are relevant for accounting and tax. After all, how many pictures can we post of us sitting at our desks working on spreadsheets that we can’t show because they need to stay confidential?

What the heck is a link-in-bio tool? And do I need one?  Yes, you do!  But first, an explanation is in order. When you complete a social media profile page, you’ll notice that some have the limit of being able to include only one link.  The question

If you want to get noticed more on social media, there is a formula you can follow to do so.  Here’s what has been working for me. Steady content The meat and potatoes of social media must include maintaining a steady presence with good quality content. We

Digitally speaking, going viral has nothing to do with the flu. Instead, it means that a message, video, article, or graphic spreads quickly to a large number of people – like, a million.  It’s every marketer’s dream to have their marketing campaign go viral. On January 9,

Clubhouse is a social media app that has two pretty cool things going for it. First there is an international aspect that’s dazzling. People speaking dozens of languages from all over the world are on the platform. I’ve even met someone from Mongolia, and am constantly in

When you log into Facebook, you can’t miss the Stories that are at the top of your feed. And that’s the whole point of Stories. They can get you a crazy amount of visibility. Facebook Stories are very short videos that you can create and post. When

We have three new announcements regarding our social media package services: 1. Instagram add-on. Instagram posting is not currently included in the Social Media Starter package for cost reasons, but we realize Instagram is an important channel, and some of you don’t want to go up to

If you’re posting regularly on your Facebook page (or having us do it as part of your social media package), here are some additional things you can do to make your social investment pay back more. Invite your friends to like your page. Underneath the cover (which

One of the things we include in your social media package is the setup of your company page in Facebook.  Here are a few tips about how that works: First, you need a personal Facebook account. Facebook is strict with their terms of service. You as an